Value of Staging

As you scroll through the home pictures on your phone, hopefully via my app, you can’t help but judge what you are seeing the houses.  Those that look clean and well decorated peak your interest, those that look cluttered or poorly staged, you usually move on from quickly.  The picture paints a million words for us. If the pictures look good, we keep clicking and scrolling. This alone screams the importance of staging a home during the selling process.

When you hear about staging, what is being discussed is how the home is presented during the selling process.  This can be as simple decluttering the home and depersonalizing the space. It can be as extensive as professionally furnishing parts or all of the home.  All sellers are advised to do the former, depending on the circumstances and property the latter could be recommended.

Now, I am not going to spend time here talking about HOW to stage or techniques for it, that will be in a later article.  What I want to show you is cold, hard facts demonstrating the IMPORTANCE of staging when selling a home. These statistics come for the a report put out by the National Association of Realtors who received responses from over 2,000 Realtors across the nation.

Here are some of the highlights from this reports:

  • 40% of buyers’ agents noted that home staging impacted their buyers views of homes.
  • 83% of buyers’ agents said staging allowed their clients to better see themselves in the home.
  • 95% of sellers’ agents recommend decluttering the home prior to hitting the market.
  • 53% of sellers’ agents say that a staged home reduces days on the market (DOM).
  • 44% of sellers’ agents say they received a higher offer on staged homes.

Let’s harp on that second stat for a moment.  83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.  This to me is CRITICAL. If you were looking to buy a home, and you couldn’t visualize it as your future home, would you pursue it any further?  A home that is stage appropriately, better yet stage well, shows better digitally and in turn turns thumbs to feet for your property. If people don’t come to the home to see it, they are not going to buy it!

Staging home does not have to involve hiring a professional interior designer or home stager.  Do some situations call for it, yes! But what is really helpful is getting an unbiased set of eyes on the property.  It is hard for a seller to make their home…not their home. This where a great Realtor can help. They can provide great guidance in preparing the home for sale.

Reference:

2019 Profile of Home Staging, NATIONAL ASSOCIATION OF REALTORS®Research Group500 New Jersey Avenue, NWWashington, DC 20001202-383-1000

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